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| Nick Grimshaw selfie |
According to The Guardian, Grimshaw has had a tough time since taking over from Chris Moyles as Radio 1 breakfast DJ in September 2012, with his audience at one point down more than a million listeners on his predecessor.
The 29-year-old added 709,000 listeners for a total average weekly audience of 6.3 million during the final quarter of last year, a 12.6% rise over the previous period, according to the latest official Rajar figures published on Thursday.
thanks for all the nice messages about RAJARS today 700,000 new pals :D
— nick grimshaw (@grimmers) February 6, 2014
However, Grimshaw is still below the average weekly audience for his first three months on the Radio 1 breakfast show and 400,000 listeners off Moyles's last quarterly audience figure of 6.7 million. The breakfast show's lowest audience figure was 5.5 million for Sara Cox in 2003.Radio 1 had an average weekly audience of 10.97 million, a 1.3% quarter-on-quarter rise, in the final three months of 2013.
However, the station is seeking new measures of success as it attempts to reach out to its target audience of 15- to 24-year-olds via social media, rather than the airwaves. Grimshaw has more than 1.5m followers on Twitter and Radio 1 recently topped 1m subscribers to its YouTube channel.
Radio 2, which overtook Radio 1 to become the UK's most popular station more than a decade ago, had another strong quarter with Chris Evans's breakfast show adding almost 500,000 listeners to come within touching distance of 10 million.
Evans's 9.8 million average weekly audience, a 5% quarter-on-quarter rise, was new high for his Radio 2 breakfast show and helped propel the station to a new high of 15.5 million, 3.9% up on the previous quarter.
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