Wednesday, April 9, 2014

March Madness Streaming Surges 42 Percent

Capped by more than 2 million live streams for UConn’s win over Kentucky in the National Championship game, NCAA March Madness Live closed the 2014 tournament with just under 70 million live streams in shattering the old mark for the tourney’s digital product, according to MultiChannel News.

NCAA March Madness Live, managed by Turner Sports, set a new record for video consumption during the 2014 event, tallying 69.7 million live video streams collectively across all platforms, a 42% jump from the 49 million live video streams during the 2013 tournament, according to data from Omniture and Conviva.

All told, NCAA March Madness Live counted a record 15 million hours of live video consumption for this year’s tournament, a 7% increase over last year. Moreover, NCAA March Madness Live dunked TV Everywhere records – authenticated pay TV subscribers gained access to the games and related action on TBS, TNT and truTV, while a subscription was not required for the contests on CBS – in topping platform consumption for the entire 2013 tourney by the close of the second round.  

TV Everywhere usage soared 85% in live streams and 72% in hours spent viewing, according to Turner officials.

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