Tuesday, May 20, 2014

LA Radio: Dodgers Ratings Up 78 Percent

With more than a quarter of the season already played, Time Warner still hasn't been able to complete deals with any major television providers to carry the new all-Dodgers channel, which has left about 70 percent of fans in the region unable to watch games.

Instead, many fans say they are listening to games on the radio.

Last month, the closely-watched AQH (Average Quarter-Hour Persons) for KLAC 570 AM Fox Sports, the Dodgers Los Angeles flagship station, was up a whopping 78 percent on weeknights – when games aired on 14 of 22 nights – over last April. An average of 14,400 people were listening during any 15-minute period from 7 p.m. to midnight last month, versus an average of 8,100 in April 2013, according to Nielsen numbers analyzed by KPCC.

The share of the local radio audience listening to Dodger games went from 3.3 in April 2013 to 6.5 last month.

Some of the increase can be attributed to greater interest in the team after last season's playoff run, but the weeknight AQH is actually higher during the same hours than it was during the run-up to the playoffs and the playoffs last September (11,400) and October (14,000).

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