Friday, August 22, 2014

CBS Radio Adds To Sports Leadersip Team

Mike Thomas
CBS RADIO announced Thursday it was expanding its senior leadership team in charge of programming with the promotion of Mike Thomas to Vice President, Sports Programming.  The announcement was made by Chris Oliviero, Executive Vice President, Programming, CBS RADIO.

Thomas will continue to serve as CBS RADIO’s head of programming in Boston while also guiding the on-air presentation and strategic planning for WBZ-FM 98.5 FM The Sports Hub and Classic Rock WZLX 1007. FM.

The appointment is effective immediately.

In this new role, Thomas joins Mark Chernoff in overseeing CBS RADIO’s nearly 30 sports formatted stations, as well as CBS Sports Radio, with more than 300 affiliates nationwide.

“Mike’s creativity and expertise in the format is evident by The Sports Hub’s quick ascent in one of the most competitive and passionate sports towns in America,” said Oliviero. “These skills will serve CBS RADIO well as Mike joins Mark in guiding our continually growing, industry leading portfolio of both local and national sports brands which combined produces nearly 300 hours a day of original content.”

Thomas has served as Program Director for CBS RADIO Boston’s WZLX-FM since 2006 and 98.5 The Sports Hub (WBZ-FM) since 2009.  He has nearly 20 years of top management experience as a radio program director.  Prior to joining CBS RADIO, Thomas was Program Director as well as midday on-air personality at KGB in San Diego, Calif.  He also programmed WFBQ in Indianapolis, Ind., WTUE and WXEG in Dayton, Ohio and WYMG in Springfield, Ill.

98.5 The Sports Hub (WBZ-FM) was named Sports Station of the Year at the 2011 National Association of Broadcasters' (NAB) Marconi Radio Awards, and consistently captures the largest share of listening among Men 18-49 and 25-54 in Boston.

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