Rochester Radio: WQBW Rebrands, WODX Flips

Brother Wease welcomes Kimberly and Beck To 95.1 FM

Longtime morning hosts Kimberly and Beck have returned to the air...this time they're on 95.1 FM and can be heard afternoons 2pm to 7pm rather than morning drive.  AM Drive  is the turf of iconic Brother Wease.   Kimberly and Beck will also join the NewsRadio WHAM 1180 AM programming lineup weeknights from 8-9 p.m.

The addition to WQBW 95.1 FM is all part of the rebranding set in motion at noon Thursday by CCM+E.  The format remains Classic Rock.

Kimberly and Beck were fired from WBZA 98.9 FM The Buzz after comments about the transgender community. The hosts' comments were in response to the city's recent decision to offer transgender health benefits to employees.

WQBW 951.FM (50Kw) 54dBu Coverage

But there's more!

CCM+E/Rochester also today launched 107.3 The Bull as WODX 107.3 FM  dropped Oldies for country.

107.3 The Bull, Rochester’s New Hit Country, is now offering listeners a new choice for Country music. Launching commercial free with 10,000 songs in a row, the station is designed for the new generation of Country music fans and gives listeners a front-row seat to Country’s biggest artists and concerts, featuring core artists like Carrie Underwood, Luke Bryan and Jason Aldean.

The Bull will bring a rimshot 650-watt competitor to the shootout with Entercom's Country WBEE 92.5 FM The Bee (50Kw).

WODX 107.3 FM (650 Watts) 60dBu Coverage

107.3  The Bull features award-winning Country morning program The Bobby Bones Show, beginning later this fall from 6-11 a.m. EST.

And in a third move announced today... Raphael “Raph,” joins CCM+E's WKGS 106.7 FM KISS to host weekday afternoons from 4-7 p.m. Raph had spent the past seven years on WPXY.

Tom's Take: CCM+E creates another country outlet to give Bobby Bones another market.