SCBA President Posts “Brave New World for Radio”

Southern California Broadcasters Association President Thom Callahan shares his vision of a Brave New World for Radio in 2015. This latest “Thought Leader” media post, entitled “Brave New World for Radio” is at www.scba.com. In it, he describes a series of breakthrough initiatives that significantly change the dynamics of Broadcast Radio and portray a reenergized industry that embraces digital audience measurement, the FM chip in cellphones, its continued audience growth, and more sophisticated ROI research that establishes Radio as a consumer driven medium.

“We wrote Brave New World for Radio to reawaken our industry to the perfect storm of very solid positive developments coming our way in 2015.” said SCBA President Thom Callahan. “The launch of real audio digital measurement for Radio, our new value model for Broadcast Radio which ties consumers to Radio’s direct influence to  purchase, and our continued positive listenership trends, all point to a brilliant 2015 ahead.”

Brave New World was written as a look back on 2015 before it begins with a “back to the future” approach. This new SCBA Thought Leader post describes actual industry developments that are all on track to become reality in early 2015 and which will impact the Radio industry from a technological, business, and, most of all, a profound psychological basis. Optimistic and motivational in tone, this new media post uses documented industry initiatives to jumpstart a new, bolder value proposition for Radio that is based on facts,  solid audience measurement and consumer behavior.

“We are not predicting the future but rather looking back on 2015 as a defining and redefining year for Broadcast Radio as the coming reality of real audio digital measurement, the FM chip, the repurposing and resurgence of AM Radio, and significant proof of Radio’s ROI, all quickly became the “new normal” for our great industry,” said Callahan.

His latest Thought Leaders is available at www.scba.com.