Monday, December 22, 2014

NYC Radio: Mister Cee Surfaces On Radio 103-9 FM

Mister Cee
Less than a month after leaving WQHT 97.1 FM Hot 97,  NYC radio personality DJ Mister Cee is back on the air, spinning strictly classic rap and R&B throwbacks on Saturday afternoon for Cumulus' WNBM 103.9 FM /Radio 103.9, according to the NY Times.

M-C has learned the station used Mister Cee as a mixer as part of its HipHop Holiday weekend. He has not been hired as an employee, but he provided the Radio 103-9 FM with two 15-minute mixes.

While Hot 97 has always been known as a masculine, aggressive station, Mister Cee tells The Times, Radio 103.9 targets an older, more female audience whose members came of age during his prime hip-hop years.

At Hot 97, Mister Cee (born Calvin Lebrun), once the DJ for Big Daddy Kane and the executive producer of the Notorious B.I.G.’s debut album, “was the glue between the old and the new,” said Chris Green, the head of national radio promotions for Capitol Music Group, who has known the DJ since the mid-’90s. But Mister Cee always knew he would eventually “make the transition to urban adult radio,” Mr. Green added.

Ken Johnson, the program director for Radio 103.9, said New York is the rare radio market where DJ’s are still local celebrities and personalities. “Mister Cee is all about the people,” he said. “His experience with the people who listen to the music is invaluable.”

“His personal life is his personal life,” Mr. Johnson added.

In September 2013, however, it was more than that. Mister Cee first resigned from Hot 97 amid much-publicized incidents, including three arrests, of soliciting oral sex from transgender prostitutes, a taboo in an industry that has long wrestled with homophobic impulses.

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