Tuesday, February 10, 2015

Chicago Radio: WRME-LP 87.7 FM To Air Soft Oldies

Weigel Broadcasting has announced their latest broadcast venture with the debut of 87.7 MeTV FM.  the company plans to use call letter WRME-LP and will begin a soft launch this month. The full format will be up and running in March.

There will be elements from the MeTV network, and other programming features targeted to baby boomers, which will be rolled out over time.

Programmer Neal Sabin  says 87.7 MeTV FM will be a unique blend of memorable, timeless and classic pop music that the boomer generation listened to from the 1960s through 1980s. Just as many of MeTV’s most popular programs had vanished from the airwaves, replaced with reality shows and exploitative programming, 87.7 MeTV FM’s playlist has largely been replaced by artists and genres the massive boomer audience doesn’t relate to or connect with. Now MeTV FM 87.7 brings back all the music this generation made their own.


MeTVfm 87.7 Coming Soon! from WEIGEL TELEVISION NETWORKS on Vimeo.

“87.7 MeTV FM will differ from the current “classic hits” format by playing a much broader range of music skewing on the pop/softer side including singer/songwriters, album tracks and hits deemed “oldies” by some programmers but considered gold by our target audience”, according Neal Sabin, the architect of the MeTV FM format. Now is the time we want to ask listeners to “Think outside Pandora’s box”, to “modify their Spotify” and be “a little less “Sirius” with Me… 87.7 MeTV FM”.

87.7 FM-LP
Sabin, who started his career in Chicago radio, has been a TV programmer for more than 30 years, most of it at Chicago-based Weigel Broadcasting, which also owns WCIU-Ch.26.

MeTV FM 87.7 Core artists include Carly Simon, James Taylor, The Eagles, Elton John, The Carpenters, Motown superstars, America, Neil Diamond and hundreds more.

Owned by Los Angeles-based Venture Technologies Group, 87.7 is a low-power television station that has been operating as an FM radio station since it went on the air in 2008. The station has been through a variety of operators and formats, with smooth jazz and alternative rock achieving far greater ratings success than its most recent foray into sports talk.

Listeners can email contact@metv.fm to make their song suggestions. The station will be broadcasting on WRME-LP (new call letters effective 2/23/15), a Venture Technologies television station that can be heard at 87.7 on the FM radio dial.

1 comment:

  1. Please don't become another run-of-the-mill oldies station. Play enough old stuff which older people might like. We spend our money too, and advertisers need to realize it. The potential listeners are not going to go through the trouble of switching channels away from WJMK and WLS-FM if they are going to hear music from the same 70's and 80's era. How about advertising as being at the bottom of your FM dial? One would not have to know much of anything to find the station that way.

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