Friday, March 20, 2015

Milwaukee Radio: Country WMIL Back On Top

After a couple of months in which Christmas music and other forces pulled down its numbers,WMIL 106.1 FM has climbed back to No. 1 in the overall ratings, with a 10.7 share (6+ AQH Total Week) of the overall radio audience in February.

WTMJ 620 AM, which led the overall ratings in January with a 10.9 share, held its own with a 10.3 share in the ratings period, which ran from Jan. 29 through Feb. 25, according to Nielsen.

JSOnline.com reports Country standard-bearer WMIL steadily regained its share of the Milwaukee listening audience, after pulling in an 8.8 share during the holiday rating period and a 9.8 share in January.

WISN 1130AM came in third in the overall ratings with a 6.5 share, a big jump from the 4.9 share the station had the previous month. That represented easily the biggest month-to-month gain among the 23 stations in the Nielsen report.


Ratings data © Copyright 2015 Nielsen Audio. May not be quoted or reproduced without prior written permission from Nielsen Audio. The PPM ratings are based on audience estimates, and are the opinion of Nielsen Audio and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.

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