Rdio To Include Terrestrial Radio

Anthony Bay

Rdio CEO Anthony Bay gave a keynote Sunday at RAIN Summit West prior to the NAB Show in Las Vegas.  Hefocused on the need to re-imagine what radio can be in an increasingly digital world. In addition to his summary of the role radio and broadcast can play for today’s listeners, he also announced plans for how his company will be pushing for that integration.

RAIN News spoke to Anthony Bay about Rdio Live, which he said would be rolled out during this year. By bringing radio stations into the Rdio experience, Rdio Live will complement the pureplay streaming stations that are algorithmically programmed. To Bay it’s all radio, and he emphasized that, unlike Pandora which explicitly competes with broadcasting for market share and ad revenue, Rdio is not competitively positioned that way. Part of the strategic motivation for building Rdio Live is to offer broadcasters a productive new way to distribute their signals.

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