Tuesday, July 19, 2016

RNC Coverage Lifts Ratings For Live Stephen Colbert

Stephen Colbert rose to fame doing political comedy, first on “The Daily Show with Jon Stewart” and later on “The Colbert Report.”

He’s struggled in his transition to broader, less-nuanced bits as host of CBS’s “The Late Show with Stephen Colbert,” so little wonder he eagerly embraced this week’s Republican National Convention, taking his show live every night after the RNC and enlisting good buddy Stewart to join him.

The strategy appears to have paid off. “Late Show” rose to its best overnight ratings in months last night, according to MediaLife magazine.

The program drew a 2.1 metered-market household rating from 11:30 p.m. to 12:45 a.m., according to Nielsen, its best rating since May 10.

It finished first among the late-night programs, beating usual leader “The Tonight Show starring Jimmy Fallon” on NBC and jumping 24 percent over last Monday’s broadcast.

Among adults 18-49, the program scored a 0.5, its best local people meter rating since Feb. 15.

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