Friday, July 8, 2016

Study: 40 Percent Getting News Online


In 2016, Americans express a clear preference for getting their news on a screen – though which screen that is varies. According to Pew Research Center, TV remains the dominant screen, followed by digital. Still, TV news use is dramatically lower among younger adults, suggesting further shake-ups to come.

Pew Research Take-Aways:
  • As of early 2016, just two-in-ten U.S. adults often get news from print newspapers. This has fallen from 27% in 2013.
  • This decrease occurred across all age groups, though the age differences are still stark: Only 5% of 18- to 29-year-olds often get news from a print newspaper, whereas about half (48%) of those 65 and older do.
  • Compared with print, nearly twice as many adults (38%) often get news online, either from news websites/apps (28%), on social media (18%) or both. (81% of adults ever get news on these online platforms.)
  • Still, TV continues to be the most widely used news platform; 57% of U.S. adults often get TV-based news, either from local TV (46%), cable (31%), network (30%) or some combination of the three. This same pattern emerges when people are asked which platform they prefer – TV sits at the top, followed by the web, with radio and print trailing behind.

Within the digital realm, mobile news consumption is rising rapidly. The portion of Americans who ever get news on a mobile device has gone up from 54% in 2013 to 72% today.

No comments:

Post a Comment