Friday, September 2, 2016

SF Radio: Kelsie Loos Named Digital PD For iHM Cluster

Kelsie Loos
iHeartMedia/San Francisco has announced that Kelsie Loos will be the new Digital Program Director beginning September 19. Loos will oversee digital strategy for the company’s five San Francisco radio station brands.

Loos and her team will work closely with the programming and sales departments to deliver key messages on digital platforms, including station websites, mobile and social media. Previously Loos served as the Digital Program Director for iHeartMedia Portland where she led the department for four years.

“After an extensive search, inside and outside of the industry, Kelsie stood out as the clear choice to lead our digital and social efforts in the Bay Area,” said Don Parker, Senior Vice President of Programming, iHeartMedia San Francisco.   “She’s done a tremendous job driving great results for our Portland cluster and I’m confident she’ll seamlessly transition to maintain and grow our already strong performance.  Not to mention, with our previous Digital Program Director stepping up to our stations in Los Angeles, it’s great to see yet another iHeartMedia employee grow within the company.”

“I’m honored for the opportunity to further grow with iHeartMedia and can’t wait to experience all that the Bay Area has to offer,” stated Loos. “Many thanks to Robert Dove, Dave Hill, Joseph Bond, and Shawn Garrett for their endless guidance and encouragement, and I’m so grateful for the support I’ve already received from Katie Wilcox, Don Parker, Mark Adams, Ricci Filiar, Val Klein, and the rest of the fantastic San Francisco team,” she added.

Loos will replace Michelle Lin who was promoted to the role of Digital Program Director for iHeartMedia Los Angeles, effective August 22, 2016.

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