Entravision CRO: Radio No Longer About Just Listening

Entravision Communications Corporation held its second annual Upfront presentation Thursday night in New York City.

Entravision also unveiled a new investment in Chanclazo Studios, Inc. ("Chanclazo"), an innovative digital production studio that creates and distributes animated content for Hispanic audiences with extensive 3D animation, visual effects, augmented reality and virtual reality production capabilities.

Entravision delivers a multiplatform solution through its extensive radio, TV and digital media assets which touch the massive and growing total Hispanic market across acculturation levels.

Mario Carrera

"Radio is no longer about just listening; audio now includes video content, across multiple devices and on demand. Our robust distribution platforms, captivating content and effective integrated marketing programs position us well to enhance our relationship with our audience and thrive in the new media landscape," stated Mario M. Carrera, Chief Revenue Officer during the presentation.

According to Carrera, 97% or 41 million of U.S. Hispanics listen to radio an average of nearly 13 hours a week, Entravision attracts their fanaticos and fans with compelling content (Source: Nielsen, State of the Media: Audio Today, A Focus on Black & Hispanic Audiences, September 2016).

The Upfront presentation featured Entravision's radio program formats and radio hosts, including:

• Erazno y La Chokolata –The voice behind this fantastic program, Oswaldo Diaz, has the most YouTube views of any Spanish-language personality. Honored with a day named after him in Las Vegas in 2015, he was commemorated with a star on the Vegas strip last fall. Most notably, Oswaldo was a finalist in the coveted Marconi Award this year for Syndication Personality of the Year.
• Eddie "Piolín" Sotelo – Piolín returned last January with a new show "El Show de Piolín" – a refreshing twist on the traditional morning show format that features its beloved host.
• "El Show de Alex 'El Genio' Lucas" – Hosted by Alex Lucas, El Genio can be heard in markets that cover 62% of the U.S. Hispanic population and is a popular morning show what provides families with wholesome anecdotes and motivational messages.
• "Armida y La Flaka" – By providing a unique Latina perspective and fun digital content, Armida y La Flaka is gaining popularity as a distinctly modern and relatable show.