Research: Music Passion, Tune-In Occasions Gap Grows

Bridge Ratings has completed its 16th annual progress report of music radio tracking how radio is performing with its music consumers.

They've been doing this report since 2001 in the interest of understanding the relationship between the rate of tune-in to favorite stations and the passion for music by its listeners.

Over the years Bridge Ratings began to see passion and tune-in diverge. It started around 2005-2006.

This created more questions than answers.

“Traditional radio’s music exposure structures no longer align with audience need.”— Dave Van Dyke, President Bridge Ratings

Why are radio listeners – still highly passionate about their favorite type of music – tuning in less to the station that primarily plays that music.

It comes down to knowing what listeners expect and delivering it.

Some radio music formats achieve a better relationship between listener passion for the music and tune-in. Others show an alarming trend that could affect the ability of those formats to recover.

Read more about this analysis in the latest “Navigate the Future” blog by clicking here or go to www.bridgeratings.com and click on the “Navigate the Future” link on the home page.