WO Adds KQRS Host Tom Barnard To Podcast Platform

Tom Barnard

Westwood One has announced new partnerships with Nashville Insider and Lifestyle personality Caroline Hobby and Twin Cities' KQRS 92.5 fm Morning Show host Tom Barnard, who have both joined the network’s Podcast & On-Demand platform via audioBoom. Westwood One provides exclusive ad sales representation for Hyper Caroline Hobby and The Tom Barnard Podcast. Advertisers will have access to endorsements, live reads, pre-roll, mid-roll, and post-roll advertisements.

Hyper Caroline Hobby is a fast paced, quick-witted, one-on-one rap session with the incredible celebrity talent pool that lives in Nashville, TN. Hobby, an original member of the Country trio Stealing Angels, features podcast guests who are movers and shakers, ranging from recording artists, entrepreneurs, and music industry execs to hit songwriters, fashionistas, and athletes. The podcast, which airs every Wednesday, features messages to motivate, empower, and encourage listeners to keep dreaming, show up, do the work, and make their mark.

Caroline Hobby

The Tom Barnard Podcast features local and national guests and is heavily focused on humor. Barnard, host of the #1 local morning show in the United States since 1986, created the podcast with the goal of doing a show with more creativity and flexibility than traditional radio. He hosts the podcast along with his wife Kathryn, daughter Alex, and son Andy. The Tom Barnard Podcast features guests and touches on everything from pop culture and music to politics, sports, and entertainment, all laced with Tom’s special brand of humor.

Suzanne Grimes, Westwood One’s President and EVP, Corporate Marketing for Cumulus, said, “Caroline and Tom are dynamite personalities who make people think and laugh as they engage in the conversation. Caroline is a doll – charismatic, clever and compelling - with the best dish from Nashville and the greatest guests from the world of Country music. And there’s a reason why Tom has one of the most successful radio programs in Twin Cities history. He’s smart, funny, and extremely entertaining. Caroline and Tom are two wonderful additions to our podcast platform and will bring great value to listeners and advertisers.”

Tom Barnard was born in Minnesota and raised on the north side of Minneapolis. He grew up with six brothers and sisters and was raised almost entirely by his mother. Tom has been in radio since 1971 and has been one of the most popular morning show hosts in America since 1986 on KQRS. In 2006 Tom won the Marconi Award for Large Market Personality of the Year. Tom made great connections in the music business while working for Capitol records, and was one of the top five voice-over talents in the U.S. (clients were: Gatorade, Nike, McDonald's and Home Depot and more). Tom is known for his sense of humor, candor and transparency on almost any subject.