Wilmington Radio: WJBR Rebrands As The New Mix 99.5

Beasley Media Group has announced the launch of WJBR as The New MIX 99.5 in Wilmington, Delaware.

Playing “one great song after another,” the station’s new line-up will consist of the launch of Michael and Jessie In The Morning, featuring the return of Michael Waite with Jessie Micchelli weekday mornings from 5:30am-9:00am.

“After seven years of being away from radio, I look forward to returning to entertaining our incredible listeners and working with Jessie,” said Michael Waite. “I’m beyond thrilled to have Michael Waite as a morning partner and to be spending each morning with the Delaware Valley,” said Jessie Micchelli.

WJBR 99.5 FM (50 Kw) Red=Local Coverage Area

Program Director, Rich DeSisto will entertain listeners on the drive home from 3pm-7pm. “It’s an exciting time for the heritage of WJBR as we continue to build on and evolve that brand,” said Rich DeSisto. Nationally syndicated Delilah airs Sunday nights – Friday nights 7pm – 12midnight.

“It was important for us to continue offering our listeners the very best listening experience available,” said AJ Lurie, Beasley Media Group vice president and market manager of WJBR-FM. “A lot of time and research went into our decision in launching the new format. I couldn’t be more excited as a fan!”